Repeat and first time visitation in an experience specific context: The Valley of the Giants Tree Top Walk.

M. Hughes; A. Morrison-Saunders

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Repeat and first time visitation in an experience specific context: The Valley of the Giants Tree Top Walk.

Journal article

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Repeat and first time visitation in an experience specific context: The Valley of the Giants Tree Top Walk.

M. Hughes and A. Morrison-Saunders

Journal of Tourism Studies, Vol.13(1), pp.20-25

2002

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Abstract

Communication with the public is a primary consideration in the design of natural area tourist attractions (Manfredo & Bright,1991; Roggenbuck, 1992; Vogt & Stewart, 1998). In a management context, communication is essential in ensuring a relevant and enjoyable experience on the part of the visiting tourists (Magill, 1995). Communication also serves as an important management aid in reminding visitors of appropriate behaviour while ensuring continued visitor interest in the attraction (Moscardo, 1998; Moscardo & Woods,2001). This paper presents the results of a .survey examining motivations and attitudes of repeat and first time visitors to the Tree Top Walk site in the context of the communication strategy used at the site.

Details

Title: Repeat and first time visitation in an experience specific context: The Valley of the Giants Tree Top Walk.
Authors/Creators: M. Hughes (Author/Creator)
A. Morrison-Saunders (Author/Creator)
Publication Details: Journal of Tourism Studies, Vol.13(1), pp.20-25
Publisher: National Centre for Studies in Travel & Tourism, James Cook University of North Queensland,
Identifiers: 991005542729407891
Murdoch Affiliation: School of Environmental Science
Language: English
Resource Type: Journal article

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