Journal article
Reputation or relationships: What really drives perceptions of employer attractiveness in the health industry?
Asia-Pacific Public Relations Journal, Vol.7, pp.209-221
2006
Abstract
Managing relationships with key stakeholders has long been regarded as a central concern of corporate public relations. In recent years, however, the concept of reputation management has gained rapidly in popularity, potentially supplanting relationships as the discipline's driving philosophy. This paper presents a case study of a major private hospital in Australia, focusing on the respective roles of corporate reputation versus relationships in forming perceptions of employer attractiveness. Through depth interviews and focus groups involving hospital management and highly skilled professionals, this study investigates what drives perceptions of employer attractiveness. Ramifications for the theory and practice of public relations are discussed.
Details
- Title
- Reputation or relationships: What really drives perceptions of employer attractiveness in the health industry?
- Authors/Creators
- N. de Bussy (Author/Creator)C. Archer (Author/Creator)
- Publication Details
- Asia-Pacific Public Relations Journal, Vol.7, pp.209-221
- Publisher
- Public Relations Institute of Australia
- Identifiers
- 991005542138007891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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