Journal article
Researching the occupational culture of public relations in Mexico
Public Relations Review, Vol.35(4), pp.429-433
2009
Abstract
Within the field of international public relations, it is rare to find detailed accounts of the process of undertaking cross-cultural research. Yet researchers who collect data in cultural contexts different from their own face numerous ethical and cultural challenges. By failing to articulate these, researchers deny the accommodations they have to make in their methodological choices, limiting the explanatory power of their findings. This article reflects on how societal culture influenced the evolving research decisions and experiences in a study into the occupation of public relations in Mexico City. In considering how to explore in a culturally sensitive way the social reality of public relations practitioners, it raises ethical concerns regarding selectivity and relationship interactions in cross-cultural research.
Details
- Title
- Researching the occupational culture of public relations in Mexico
- Authors/Creators
- C. Daymon (Author/Creator) - Curtin UniversityC. Hodges (Author/Creator)
- Publication Details
- Public Relations Review, Vol.35(4), pp.429-433
- Publisher
- Elsevier Inc.
- Identifiers
- 991005540167707891
- Copyright
- © 2009 Elsevier Inc.
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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Source: InCites
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- Collaboration types
- Domestic collaboration
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- Citation topics
- 6 Social Sciences
- 6.185 Communication
- 6.185.1966 Crisis Communication
- Web Of Science research areas
- Business
- Communication
- ESI research areas
- Social Sciences, general