Journal article
Self-hybridisation: China as a global media player
Media Asia, Vol.40(4), pp.344-353
2013
Abstract
The paper argues that self-hybridisation by Chinese media producers is one of their strategies in wooing international audiences in the global media. The paper places the notion of self-hybridisation in the context of cross-cultural, inter-cultural, and trans-cultural relations, as discussed in the literature. In doing so, the author draws a sharper-then-usual distinction in negotiating cross-cultural and inter-cultural competence. Contrary to Kraidy’s influential arguments in favour of trans-culturalism as a way of overcoming both cultural imperialism and cultural pluralism, the paper places hybridisation between cultural imperialism and cultural essentialism as a way of avoiding both extremes and at the same time making cultural difference accessible. This concept is then illustrated by two case studies.
Details
- Title
- Self-hybridisation: China as a global media player
- Authors/Creators
- Yingchi Chu - Making View (Norway)
- Publication Details
- Media Asia, Vol.40(4), pp.344-353
- Publisher
- Routledge
- Identifiers
- 991005620562207891
- Copyright
- © 2013 Taylor and Francis Group
- Murdoch Affiliation
- School of Media and Communication
- Language
- English
- Resource Type
- Journal article
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