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Television, culture and state: New forums for negotiating identity in the pacific
Journal article   Open access   Peer reviewed

Television, culture and state: New forums for negotiating identity in the pacific

D. Varan
Continuum: Journal of Media & Cultural Studies, Vol.8(2), pp.293-306
1994
DOI: https://doi.org/10.1080/10304319409365682
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Abstract

For over two decades many societies throughout the Pacific resisted the introduction of broadcast television fearing its negative cultural influences. Such fears were often prompted by the experience of American and French territories where television was introduced in the mid-1960s. To some, the advent of television in these territories was seen as a new tool of colonialism - a tool intended to assimilate islanders to American and French values and lifestyles. To others, television represented an icon of the modern world - one which threatened to challenge the very foundation of the traditional social structures by introducing new beliefs and modern values. As a result of such fears, most Pacific island states lacking television actively resisted its introduction throughout the 1970s and 1980s.

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