Journal article
The Universal Immunisation Programme: An Evaluation Based on a Social Marketing Perspective
Journal of Health Management, Vol.5(1), pp.1-16
2003
Abstract
This paper is about comparison from a social marketing perspective, based on secondary data, of the programme constituents and achievements of the Universal Immunisation Programme (UIP) on the one hand and the Pulse Polio Immunisation programme on the other. Implications of the comparison are noted for the benefit of increasing the effectiveness of the UIP as well as to improve the design of similar initiatives in future.
Details
- Title
- The Universal Immunisation Programme: An Evaluation Based on a Social Marketing Perspective
- Authors/Creators
- M. Ayyagari (Author/Creator)
- Publication Details
- Journal of Health Management, Vol.5(1), pp.1-16
- Publisher
- SAGE Publications
- Identifiers
- 991005540680907891
- Copyright
- © 2020 by Indian Institute of Health Management Research
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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