Journal article
The commercialization of da'wah: Understanding Indonesian Sinetron and their portrayal of Islam
International Communication Gazette, Vol.76(4-5), pp.340-359
2014
Abstract
The impact of media industrialization on mediated religious expression all over the world has been substantial, and this study tries to understand the Indonesian case by looking at the intersections between commerce and Islamic expression. Focusing on Indonesian Islamic sinetron (soap operas), we shall see that contrasting ideological motivations among producers have resulted in particular narratives within their content. Despite these peculiarities, all narratives use Islamic teachings to address societal issues experienced by middle-class Indonesian Muslims. This, in turn, projects an image of Indonesian Islam that blurs existing political divisions in Indonesian society. This article argues that the sinetron plots are inherently a commercialization of da’wah (proselytizing of Islam).
Details
- Title
- The commercialization of da'wah: Understanding Indonesian Sinetron and their portrayal of Islam
- Authors/Creators
- I. Rakhmani (Author/Creator) - University of Indonesia
- Publication Details
- International Communication Gazette, Vol.76(4-5), pp.340-359
- Publisher
- Sage
- Identifiers
- 991005544696807891
- Copyright
- The Author
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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- Citation topics
- 6 Social Sciences
- 6.146 Anthropology
- 6.146.734 Cultural Transformation
- Web Of Science research areas
- Communication
- ESI research areas
- Social Sciences, general