Journal article
The components and impact of sponsored search
Computer, Vol.42(5), pp.98-101
2009
Abstract
Sponsored search has dramatically influenced how people interact with the Web. It has funded the Web searching infrastructure that users have grown accustomed to and provided unparalleled reach, frequency, and control of marketing efforts and advertising campaigns. Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
Details
- Title
- The components and impact of sponsored search
- Authors/Creators
- B.J. Jansen (Author/Creator) - Pennsylvania State UniversityT.B. Flaherty (Author/Creator) - James Madison UniversityR. Baeza-Yates (Author/Creator) - Yahoo (United Kingdom)L. Hunter (Author/Creator) - Google (United States)B. Kitts (Author/Creator) - Microsoft (United States)J. Murphy (Author/Creator) - The University of Western Australia
- Publication Details
- Computer, Vol.42(5), pp.98-101
- Publisher
- IEEE Computer Society
- Identifiers
- 991005544482307891
- Copyright
- © 2009 IEEE
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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- Citation topics
- 4 Electrical Engineering, Electronics & Computer Science
- 4.48 Knowledge Engineering & Representation
- 4.48.228 Digital Libraries
- Web Of Science research areas
- Computer Science, Hardware & Architecture
- Computer Science, Software Engineering
- ESI research areas
- Computer Science