Journal article
The cultural erosion metaphor and the transcultural impact of media systems
Journal of Communication, Vol.48(2), pp.58-85
1998
Abstract
Through paradigmatic application of geological constructs, I demonstrate the utility of applying the erosion metaphor to questions related to the transcultural impact of television. I explore four specific processes associated with such erosion: cultural abrasion, resulting from friction between the contrasting values reflected in a cultural terrain and a foreign media agent; cultural deflation, whereby least consolidated facets within a culture are most vulnerable to foreign influence; cultural deposition, in which foreign beliefs, practices, and artifacts supplement a cultural landscape potentially providing for cross-cultural fertilization; and cultural saltation, where social practices may appropriate communication systems in response to the perceived threat of a foreign media agent. The metaphor provides a framework to reinterpret earlier findings and to contextualize experiences of cultures under threat.
Details
- Title
- The cultural erosion metaphor and the transcultural impact of media systems
- Authors/Creators
- D. Varan (Author/Creator)
- Publication Details
- Journal of Communication, Vol.48(2), pp.58-85
- Publisher
- Wiley-Blackwell
- Identifiers
- 991005545015607891
- Copyright
- 1998 International Communication Association
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
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- Citation topics
- 6 Social Sciences
- 6.185 Communication
- 6.185.184 Media and Politics
- Web Of Science research areas
- Communication
- ESI research areas
- Social Sciences, general