Journal article
The dynamics of dependency: A Polynesian encounter with television
Critical Studies in Mass Communication, Vol.16(2), pp.197-225
1999
Abstract
The Cook Islands experience in acquiring television programming is explored highlighting push, pull and temporal factors accounting for the creation and maintenance of dependency relationships. The author situates this experience within the South Pacific region and demonstrates how the dependency relationships which have ensued cannot be reduced to ‘natural’ market forces alone. Rather, a range of strategies which TVNZ has employed to further reinforce such dependency and limit access to alternative suppliers are documented. The increasing availability of direct satellite broadcasting, however, and/or a shift in TVNZ's approach may help improve the situation in the near future although long‐term implications remain to be seen.
Details
- Title
- The dynamics of dependency: A Polynesian encounter with television
- Authors/Creators
- D. Varan (Author/Creator) - Murdoch University
- Publication Details
- Critical Studies in Mass Communication, Vol.16(2), pp.197-225
- Publisher
- Routledge as part of Taylor & Francis
- Identifiers
- 991005543282907891
- Copyright
- 1999 NCA
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Journal article
Metrics
24 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Citation topics
- 6 Social Sciences
- 6.185 Communication
- 6.185.184 Media and Politics
- Web Of Science research areas
- Communication
- ESI research areas
- Social Sciences, general