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The ethics platform in tourism research: A Western Australian perspective of Bhutan’s GNH Tourism Model
Journal article   Open access   Peer reviewed

The ethics platform in tourism research: A Western Australian perspective of Bhutan’s GNH Tourism Model

S. Teoh
Journal of Bhutan Studies, Vol.27, pp.34-66
2012
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Abstract

This paper examines Bhutan’s unique development model based on a philosophy called Gross National Happiness (GNH) through tourism. The discussion is framed by Macbeth’s (2005) ethics platform in tourism research. The purpose of the paper is to investigate and understand a group of Western Australians’ perspective of Bhutan as a valued tourist destination and the likelihood of participants visiting Bhutan after understanding the GNH tourism model at a live display of Bhutanese culture.

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