Journal article
The impact of marketisation on postgraduate career preparedness in a high skills economy
Studies in Higher Education, Vol.38(4), pp.595-612
2013
Abstract
This study focuses on the consequences for high skills development of the erosion of the once clear demarcation between higher education and business. It contributes to the broader debate about the relevance of higher education for the well-being of the society of the future. The research explores the effects of marketisation on the postgraduate curriculum and students' preparedness for careers in public relations and marketing communications. Interviews with lecturers and students in two universities in the UK and Australia indicate that a tension exists between academic rigour and corporate relevancy. The consequences are a diminution of academic attachment to critique and wider social/cultural engagement, with a resulting impoverishment of students' creative abilities and critical consciences. Subsequently, graduates of public relations and marketing communications, and to some extent those from other profession-related disciplines, are insufficiently prepared for careers as knowledge workers in a future high-skills economy.
Details
- Title
- The impact of marketisation on postgraduate career preparedness in a high skills economy
- Authors/Creators
- C. Daymon (Author/Creator)K. Durkin (Author/Creator)
- Publication Details
- Studies in Higher Education, Vol.38(4), pp.595-612
- Publisher
- Carfax Publishing Ltd.
- Identifiers
- 991005544438307891
- Copyright
- 2011 Society for Research into Higher Education
- Murdoch Affiliation
- School of Media, Communication and Culture
- Language
- English
- Resource Type
- Journal article
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- Domestic collaboration
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- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.343 Organizational Theory
- Web Of Science research areas
- Education & Educational Research
- ESI research areas
- Social Sciences, general