Journal article
The influence of product and personal attributes on organic food marketing
Journal of Retailing and Consumer Services, Vol.46, pp.70-78
2017
Abstract
The study adapts the theory of planned behaviour and proposes organic food-related attributes that constitute perceived behavioural control and individual attributes influence quality assessment and purchase intention. The study analyses these relationships separately for individuals who have purchased organic food and those who have not. Data were collected in two stages and conducted in both online and face-to-face formats. The findings show that surface food attributes in general have no significant influences on either quality assessment or purchase intention for both groups of consumers; whereas the attributes that are reflective of food safety and environment issues do. The latter explain additional variance in both quality assessment and purchase intention. Consumers’ purchase styles have significant moderation effects on product quality assessment and purchase intention in both groups. Implications are provided for researchers and practitioners to conclude the paper.
Details
- Title
- The influence of product and personal attributes on organic food marketing
- Authors/Creators
- C. Prentice (Author/Creator) - Griffith UniversityJ. Chen (Author/Creator) - ECO (Czechia)X. Wang (Author/Creator) - Murdoch University
- Publication Details
- Journal of Retailing and Consumer Services, Vol.46, pp.70-78
- Publisher
- Elsevier
- Identifiers
- 991005541108007891
- Copyright
- © 2017 Elsevier Ltd.
- Murdoch Affiliation
- School of Engineering and Information Technology
- Language
- English
- Resource Type
- Journal article
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites
Metrics
54 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- Citation topics
- 6 Social Sciences
- 6.73 Social Psychology
- 6.73.1507 Pro-environmental Behavior
- Web Of Science research areas
- Business
- ESI research areas
- Economics & Business