Journal article
The influence of user culture on website usability
International Journal of Human-Computer Studies, Vol.154, Art. 102688
2021
Abstract
Modern web technologies provide a highly customizable and dynamic interaction medium, yet their potential to accommodate individual user preferences and needs is largely untapped. This research empirically demonstrates the significant interaction of user culture with website usability and satisfaction on a set of translated Australian and Chinese websites. By implementing culturally specific design elements it is possible to have a positive influence on user performance and satisfaction, but these relationships are more complex than originally hypothesized. This work highlights the importance of accommodating the different information presentation and interaction styles of culturally diverse users to improve their performance and satisfaction when using the web.
Details
- Title
- The influence of user culture on website usability
- Authors/Creators
- R. Alexander (Author/Creator) - University of JaffnaN. Thompson (Author/Creator) - Curtin UniversityT. McGill (Author/Creator) - Murdoch UniversityD. Murray (Author/Creator) - Murdoch University
- Publication Details
- International Journal of Human-Computer Studies, Vol.154, Art. 102688
- Publisher
- Elsevier Science Ltd
- Identifiers
- 991005541778907891
- Copyright
- © 2021 Elsevier Ltd.
- Murdoch Affiliation
- Information Technology, Mathematics and Statistics
- Language
- English
- Resource Type
- Journal article
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- Collaboration types
- Domestic collaboration
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.368 Technology Acceptance Model
- Web Of Science research areas
- Computer Science, Cybernetics
- Ergonomics
- Psychology, Multidisciplinary
- ESI research areas
- Psychiatry/Psychology