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The next big thing - artificial intelligence
Journal article   Peer reviewed

The next big thing - artificial intelligence

Pal Ahluwalia and Toby Miller
Social identities, Vol.29(1), pp.1-4
2023

Abstract

The Next Big Thing has arrived – artificial intelligence (AI). But there is nothing new about AI – it has been part of everything from credit checks to customer ordering to citizen surveillance for a long time. For example, AI first ‘wrote’ a sports story in 2009, which became a model for the machinery’s extension into other culture industries (Brambilla Hall, Citation2018). The Los Angeles Times has had a Quakebot since 2014 that connects instantly to the newsroom with a story when a serious tremor is sensed in the Southland by the nation’s Geological Survey. Following a quick check of this draft by the human on duty, the story is published. Information on the system is catalogued under ‘people’ by the paper...

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