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The politics of reception: 'Made in China' and Western critique
Journal article   Open access   Peer reviewed

The politics of reception: 'Made in China' and Western critique

Y. Chu
International Journal of Cultural Studies, Vol.17(2), pp.159-173
2014
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Abstract

The article explores some of the reasons for the apparent incommensurability of interpretative attitudes in the consumption of Chinese media products in the West. It also addresses the difficulties faced by existing audience theories in explicating cross-cultural media communication, especially as it applies to the cultural and political divide between China and the West, a phrase I use non-reductively as no more than an abbreviation. The focus of ‘politics of reception’ is on the different ‘horizons of expectation’ that inform that politics. I do so by a cross-cultural analysis of the reception of such ‘soft-power’ products as the films of Zhang Yimou; the reception in the West of China’s Confucius Institutes; and the Chinese intervention in the Kadeer incident in Australia. The article concludes with a theorization of the principles that inform the politics of Chinese and western critical and evaluative attitudes.

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Citation topics
6 Social Sciences
6.27 Political Science
6.27.50 International Relations
Web Of Science research areas
Cultural Studies
ESI research areas
Social Sciences, general
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