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The prosumer
Journal article   Peer reviewed

The prosumer

P. Ahluwalia and T. Miller
Social Identities, Vol.20(4-5), pp.259-261
2014
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Abstract

Of all the social identities discussed in the pages of our journal, one of the newest, at least in terms of popular usage, is that of the prosumer. This concept was invented by Alvin Toffler, a lapsed leftist Reaganite public intellectual in the US…

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