Journal article
The relationship between culture and perception of ethical problems in international Marketing
Journal of Business Ethics, Vol.15(11), pp.1199-1208
1996
Abstract
This research study sought to identify whether there is a relationship between ethical perceptions and culture. An examination of the cultural variables suggests that there is a relationship between two of Hofstede's cultural dimensions (i.e., Uncertainty Avoidance and Individualism) and ethical perceptions. This finding supports the hypothetical linkage between the cultural environment and the perceived ethical problem variables posited in Hunt and Vitell's General Theory of Marketing Ethics (1986).
Details
- Title
- The relationship between culture and perception of ethical problems in international Marketing
- Authors/Creators
- R.W. Armstrong (Author/Creator)
- Publication Details
- Journal of Business Ethics, Vol.15(11), pp.1199-1208
- Publisher
- Kluwer Academic Publishers
- Identifiers
- 991005545189807891
- Murdoch Affiliation
- Asia Research Centre
- Language
- English
- Resource Type
- Journal article
Metrics
103 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.1388 Business Ethics
- Web Of Science research areas
- Business
- Ethics
- ESI research areas
- Economics & Business