Journal article
Towards cultural translation of websites: A large-scale study of Australian, Chinese, and Saudi Arabian design preferences
Behaviour & Information Technology, Vol.36(4), pp.351-363
2017
Abstract
Since websites are developed and maintained by different cultures, web page design may be influenced by the originating culture. This study examines the usage of design attributes between Australian, Chinese, and Saudi Arabian cultures. This study used automated and manual techniques to investigate design attributes including layout, navigation, links, multimedia, visual representation, colour, and text. Significant differences were found in each of the listed design attributes, suggesting that different interfaces may be needed for successful communication with different cultural groups. The results of this study confirm and extend prior research and anthropological models. The contribution of this study is the scale (460 websites in total) and breadth (seven design attributes) of the research. It also provides revised insights into culture and website design and the concept of cultural translation of web content.
Details
- Title
- Towards cultural translation of websites: A large-scale study of Australian, Chinese, and Saudi Arabian design preferences
- Authors/Creators
- R. Alexander (Author/Creator) - Murdoch UniversityN. Thompson (Author/Creator) - Curtin UniversityD. Murray (Author/Creator) - Murdoch University
- Publication Details
- Behaviour & Information Technology, Vol.36(4), pp.351-363
- Publisher
- Taylor and Francis
- Identifiers
- 991005544015607891
- Murdoch Affiliation
- School of Engineering and Information Technology
- Language
- English
- Resource Type
- Journal article
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- Domestic collaboration
- Citation topics
- 4 Electrical Engineering, Electronics & Computer Science
- 4.322 Remote Research & Education
- 4.322.2384 ICT Curriculum
- Web Of Science research areas
- Computer Science, Cybernetics
- Ergonomics
- ESI research areas
- Psychiatry/Psychology