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Travelers and Magicians: Bhutan, Globalization, and the Buddhist Film
Journal article   Open access   Peer reviewed

Travelers and Magicians: Bhutan, Globalization, and the Buddhist Film

Rinchen Dorji
Journal of global Buddhism, Vol.27(1), pp.61-64
2026
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Open Access CC BY V4.0

Abstract

Bhutan cinema globalization impermanence media studies orientalism suffering Tibetan Buddhism
This article critically examines Khyentse Norbu's 2003 film Travelers and Magicians as a cinematic exploration of spiritual and cultural transformation amid Bhutan's rapid globalization. Employing a dual methodological approach combining textual analysis with John Whalen-Bridge's (2014) three-factor framework of a Buddhist film, the article argues that the film critiques consumerism-driven cultural change in Bhutan, especially how the pursuit of commodified happiness leads to spiritual emptiness. By exposing the futility of chasing illusion, the article contends that the film creates a contemplative space for reflecting on identity, desire and transformation through a contemporary Buddhist lens.

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