Journal article
Users' satisfaction with social network sites: A self-determination perspective
The Journal of Computer Information Systems, Vol.56(1), pp.48-54
2016
Abstract
When the online social networking market is no longer a "blue ocean," retaining existing users and maintaining their satisfaction with the current social network site (SNS) become SNS providers' most important tasks. This study applies Self-Determination Theory and examines the relationship between trust, relatedness need, and users' satisfaction with SNSs. Using Facebook as the context, we tested our hypotheses with the student sample from a large state university in U.S. The results show that competence and benevolence trust beliefs positively influence relatedness need satisfaction; relatedness need satisfaction and relatedness need level significantly influence uses' satisfaction with SNSs. The theoretical and practical implications of this study are also discussed.
Details
- Title
- Users' satisfaction with social network sites: A self-determination perspective
- Authors/Creators
- X. Wang (Author/Creator)Y. Li (Author/Creator)
- Publication Details
- The Journal of Computer Information Systems, Vol.56(1), pp.48-54
- Publisher
- Association for Computer Educators
- Identifiers
- 991005544874907891
- Copyright
- 2015 International Association for Computer Information Systems
- Murdoch Affiliation
- School of Engineering and Information Technology
- Language
- English
- Resource Type
- Journal article
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