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CC BY-NC V4.0, Open Access
Journal article
VicubelabLab-Personalised Adaptive Aisle (PAA) for Viewability and Reachability of Products in VR Shopping Environments
Journal of Advanced Research in Applied Sciences and Engineering Technology, Vol.49(2), pp.218-230
2024
Abstract
To improve users’ tendency towards shopping in Virtual Reality (VR), en-hancing the User Experience (UX) of the VR shopping environments is of primary importance. Product viewability, reachability, and personalisation are some of the primary UX factors in a shopping environment. This paper proposes and discusses three factors for a Personalised Adaptive Aisle (PAA) in a VR shopping environment to improve the shopping experience. They are 1) Shelf placement for viewability and reachability, 2) User view-point in VR, and 3) Personalised Product placement.
Details
- Title
- VicubelabLab-Personalised Adaptive Aisle (PAA) for Viewability and Reachability of Products in VR Shopping Environments
- Authors/Creators
- Sanjay Raju JosephMohd Fairuz Shiratuddin - Murdoch University, School of Information TechnologyKevin Wong - Murdoch University, Centre for Water, Energy and WasteShri Rai
- Publication Details
- Journal of Advanced Research in Applied Sciences and Engineering Technology, Vol.49(2), pp.218-230
- Publisher
- Semarak Ilmu SDN BHD
- Identifiers
- 991005698268807891
- Murdoch Affiliation
- School of Information Technology; Centre for Water, Energy and Waste
- Language
- English
- Resource Type
- Journal article
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