Journal article
Website adoption and sales performance in Valais' hospitality industry
Technovation, Vol.29(9), pp.625-631
2009
Abstract
An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.
Details
- Title
- Website adoption and sales performance in Valais' hospitality industry
- Authors/Creators
- M. Scaglione (Author/Creator)R. Schegg (Author/Creator)J. Murphy (Author/Creator)
- Publication Details
- Technovation, Vol.29(9), pp.625-631
- Publisher
- Elsevier
- Number of pages
- 7
- Identifiers
- 991005544374207891
- Copyright
- Elsevier
- Murdoch Affiliation
- Do not use- Former Murdoch Business School
- Language
- English
- Resource Type
- Journal article
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- Collaboration types
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.65 Consumer Behavior
- Web Of Science research areas
- Engineering, Industrial
- Management
- Operations Research & Management Science
- ESI research areas
- Engineering