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Website and email adoption by Malaysian hotels
Journal article   Peer reviewed

Website and email adoption by Malaysian hotels

N.H. Hashim, J. Murphy, S. Purchase and P O'Connor
International Journal of Hospitality Management, Vol.29(1), pp.194-196
2010
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Abstract

Internet Hotel Diffusion of innovations Multivariate Malaysia
This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics - affiliation and category - with Internet adoption, but question findings on the relationship between hotel size and Internet adoption.

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Collaboration types
Domestic collaboration
International collaboration
Citation topics
6 Social Sciences
6.3 Management
6.3.65 Consumer Behavior
Web Of Science research areas
Hospitality, Leisure, Sport & Tourism
ESI research areas
Social Sciences, general
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