Journal article
Which ticker format works best? Effects of updating and scrolling news content on viewer memory and program engagement
Journalism & Mass Communication Quarterly, Vol.92(4), pp.970-985
2015
Abstract
This study considers two news ticker formats—the update ticker and the scrolling ticker—to determine the impact of ticker format on memory for news items in the tickers as well as for news program content presented in the background. Post-viewing responses between two treatment groups were compared, revealing better recognition of both types of news content when tickers updated rather than scrolled. Also, viewers report no differences in perceived clutter or program liking, suggesting there is no downside to using an update format.
Details
- Title
- Which ticker format works best? Effects of updating and scrolling news content on viewer memory and program engagement
- Authors/Creators
- J.M. Brechman (Author/Creator)S. Bellman (Author/Creator)J.A. Robinson (Author/Creator)S. Treleaven-Hassard (Author/Creator)D. Varan (Author/Creator)
- Publication Details
- Journalism & Mass Communication Quarterly, Vol.92(4), pp.970-985
- Publisher
- SAGE Publications
- Identifiers
- 991005542419807891
- Copyright
- © 2015 by Association for Education in Journalism & Mass Communication
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Journal article
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InCites Highlights
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- Collaboration types
- Domestic collaboration
- International collaboration
- Citation topics
- 6 Social Sciences
- 6.185 Communication
- 6.185.184 Media and Politics
- Web Of Science research areas
- Communication
- ESI research areas
- Social Sciences, general