Journal article
Who Gets Played By ‘The Gender Card’? A Critical Discourse Analysis of Coverage of Prime Minister Julia Gillard’s Sexism and Misogyny Speech in the Australian Print Media
Australian Feminist Studies, Vol.30(84), pp.161-178
2015
Abstract
This article is concerned with questions of sexism and misogyny in the context of post-feminism. It examines the particular case of former Australian Prime Minister Julia Gillard’s ‘misogyny speech’, a rare instance of a woman in high political office directly accusing her opponent of sexism. Through a critical discourse analysis of the coverage of that speech in the Australian print media, the article explores the radical disjuncture between how the speech resonated with women, both in Australia and internationally, and its construction in the print media as an illegitimate and ill-conceived ‘playing of the gender card’. In forwarding this analysis, the article highlights how, in a post-feminist media environment, the possibilities for women of naming experiences of sexism are being closed down not least because such naming is positioned as a strategic choice on the part of women deployed only to gain advantage.
Details
- Title
- Who Gets Played By ‘The Gender Card’? A Critical Discourse Analysis of Coverage of Prime Minister Julia Gillard’s Sexism and Misogyny Speech in the Australian Print Media
- Authors/Creators
- N. Donaghue (Author/Creator)
- Publication Details
- Australian Feminist Studies, Vol.30(84), pp.161-178
- Publisher
- Taylor and Francis
- Identifiers
- 991005545117407891
- Copyright
- Taylor and Francis
- Murdoch Affiliation
- School of Psychology and Exercise Science
- Language
- English
- Resource Type
- Journal article
- Note
- Published online: 24 July 2015
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- Citation topics
- 6 Social Sciences
- 6.27 Political Science
- 6.27.157 Political Representation
- Web Of Science research areas
- Women's Studies
- ESI research areas
- Social Sciences, general