Abstract
Everybody’s going on about big data these days, from the Guardian’s Sustainable Business podcast (http://www.theguardian.com/sustainable-business/big-data-sustainability-podcast) to the Financial Times (http://www.ft.com/intl/cms/s/2/21a6e7d8-b479-11e3-a09a-00144feabdc0.html#axzz2xXga2LUN) to AT&T (http://adage.com/article/cmo-strategy/t-big-data-shape-tv-creative/292313/)...