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Broadcasting services amendment (Media Ownership) Bill 2006 and related bills
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Broadcasting services amendment (Media Ownership) Bill 2006 and related bills

D. Varan
Submission in response to...Inquiry of the Senate Environment, Communications, Information Technology and the Arts Committee
Murdoch University. The Interactive Television Research Institute
2006
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Published (Version of Record) Open Access

Abstract

To help better explore the potential implications associated with the proposed legislation, we conducted a survey of 919 WA television viewers drawing from our TV Panel of 3000 viewers. Our panel has been recruited from a variety of sources including through lists acquired through marketing research firms, as well as direct mail and newspaper advertising recruitment drives. In many ways, our panel is better informed regarding future possibilities because they participate in regular studies where such scenarios are tested. In this way, the panel is better positioned to understand potential futures.

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