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Cometh the iPhone: Or, how we learned to love iThings but break their spell
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Cometh the iPhone: Or, how we learned to love iThings but break their spell

R. Maxwell and T. Miller
Psychology Today, Vol.1/10/2012
Psychology Today
2012
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Abstract

The iPhone 5 is upon us, the latest in Apple’s retinue of striking innovations. Like all Apple products, the phone’s sleek, minimalist design appears to offer a world of wonder within, like the police box in the long-running TV series Dr Who that opens up to disclose a huge machine that can transport people across time and space. Before we get carried away on the metaphor, consider its more potent meaning: this bit of magic is precisely how corporations sell high-tech products—they promise transcendence from both our present world and technology’s dirty industrial origins...

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