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E-Waste: Elephant in the living room
Flow, Vol.9(3)
University of Texas. Department of Radio, Television, and Film
2008
Abstract
In a 2005 Flow article, Christopher Anderson directed readers’ attention to General Electric’s cynical policy of “ecoimagination,” a word invented as part of US$90 million in product development that included advertisements with trees growing from smokestacks and a computer-generated elephant dancing around a rain forest. The backdrop to this was that GE, which owns NBC-Universal, holds the record for polychlorinated biphenyls (PCBs) dumped into US waterways. This essay raises environmental questions that media studies needs to address in hopes of encouraging further research into the ecological context of media technologies and their environmental impact...
Details
- Title
- E-Waste: Elephant in the living room
- Authors/Creators
- T. Miller (Author/Creator)R. Maxwell (Author/Creator)
- Publication Details
- Flow, Vol.9(3)
- Publisher
- University of Texas. Department of Radio, Television, and Film
- Identifiers
- 991005539577507891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Other
- Publisher URL
- http://flowtv.org/2008/12/e-waste-elephant-in-the-living-room-richard-maxwell-queens-college-cuny-toby-miller-uc-riverside/
- Resource Sub-type
- Nonrefereed Article
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