Other
Future use of unassigned television channels
Submission in response to...
Murdoch University. The Interactive Television Research Institute
2006
Abstract
The Interactive Television Research Institute is an independent non-profit interdisciplinary research centre based at Murdoch University in Perth, Western Australia. Our clients and research partners are global in character and include many of the world’s leading advertising brands and media platforms. Such clients include British Sky Broadcasting (BSkyB), the BBC, DirecTV, Turner Broadcasting, ESPN and the American Broadcasting Company. Collectively, our advertising clients account for approximately a third of the US television ad spend. Many now view the Institute as providing one of the world’s leading research centre’s in study of consumer behaviour associated with the evolving digital television industry.
Details
- Title
- Future use of unassigned television channels
- Authors/Creators
- D. Varan (Author/Creator)
- Publication Details
- Submission in response to...
- Publisher
- Murdoch University. The Interactive Television Research Institute
- Identifiers
- 991005542567807891
- Murdoch Affiliation
- Interactive Television Research Institute
- Language
- English
- Resource Type
- Other
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