Other
Greenpeace vs Shell via Lego: The building blocks of a successful campaign
The Conversation, Vol.October 11, 2014
The Conversation Media Group
2014
Abstract
October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban Arctic oil exploration by attacking firms associated with such activities...
Details
- Title
- Greenpeace vs Shell via Lego: The building blocks of a successful campaign
- Authors/Creators
- T. Miller (Author/Creator)
- Publication Details
- The Conversation, Vol.October 11, 2014
- Publisher
- The Conversation Media Group
- Identifiers
- 991005543389907891
- Copyright
- © 2014, The Conversation Media Group Ltd
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Other
- Resource Sub-type
- Nonrefereed Article
Metrics
109 Record Views