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NOT JUST A TOKEN EFFORT (NjATE) - A sector-wide benefit-focused token-trading approach to incentivise regenerative tourism

NOT JUST A TOKEN EFFORT (NjATE) - A sector-wide benefit-focused token-trading approach to incentivise regenerative tourism

Sara Dolnicar, Giuzel Safiullova, Anna K. Zinn Danyelle Greene
SocArXiv (OSF Preprints)
Center for Open Science
09/08/2024
We propose a sector-wide approach that has the potential to create system-wide incentives towards regenerative tourism – tourism that not only avoids causing environmental and social harm, but rather improves the social fibre of local communities and contributes to environmental protection. The base mechanism of the proposed approach – called NjATE (which stands for “not just a token effort” and is pronounced Ney-T) – is to reward regenerative tourism actions with additional enjoyment for tourists and tangible benefits for tourism destinations and tourism businesses.
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