Abstract
Evaluates the potential impact of the ‘ad choice’ model made popular by SMG’s ‘The Pool’ and by Hulu. Includes a wide range of ‘choice’ scenarios to explore possible strategies for optimizing ad impact. Includes biometric measures.
- Title
- Ad choice
- Authors/Creators
- S. Bellman (Author/Creator)R.F. Potter (Author/Creator)R. Reid (Author/Creator)J.A. Robinson (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #38
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005544523907891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/