Abstract
Extends the Beyond :30 research agenda on addressable TV advertising further - by exploring how ad frequency and brand familiarity moderate potential ad impact for addressable TV ads. Includes biometric measures.
- Title
- Addressable TV frequency
- Authors/Creators
- S. Bellman (Author/Creator)R. Reid (Author/Creator)J.A. Robinson (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #37
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005544832107891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/