Abstract
Explores the impact of category-based TV ad addressability (ads targeted to individual households based on category relevance). Includes biometric measures.
- Title
- Addressable advertising
- Authors/Creators
- A. Rask (Author/Creator)S. Bellman (Author/Creator)A. Schweda (Author/Creator)S. Treleaven-Hassard (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #19
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005542714007891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/