Abstract
Explores the use of interactive games in television advertising space, comparing results to both traditional TV ad exposure and PC adver-game interaction. Includes biometric measures.
- Title
- Advergames
- Authors/Creators
- A. Hynd (Author/Creator)H. Haddad (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #11
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005541178407891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/