Abstract
Explores a range of Interactive Program Guide ad models integrating both banners and picture-in-picture (PIP) advertising. Includes eye gaze and biometric measures.
- Title
- Advertising in interactive program guides
- Authors/Creators
- A. Hynd (Author/Creator)H. Haddad (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #12
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005540530807891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/