Abstract
Compares ad impact across TV, PC and iPods controlling for both short and long-form content.
- Title
- Advertising on 3 screens: TV vs. PC vs. Portable video
- Authors/Creators
- S. Bellman (Author/Creator)C. Winkler (Author/Creator)A. Schweda (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #10
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005540547607891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/