Abstract
Tests pre-roll, mid-roll and traditional (i.e. clutter) ad models across TV, PC, iPod and mobile phone platforms. Includes biometric measures.
- Title
- Are all views created equal?
- Authors/Creators
- S. Bellman (Author/Creator)H. Haddad (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #20
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005542576307891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/