Abstract
A comparison of three Interactive TV ad models (impulse response, dedicated advertiser locations and telescopic) against each other and with both one and three linear TV exposures.
- Title
- Comparing ad models
- Authors/Creators
- S. Bellman (Author/Creator)A. Schweda (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #1
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005542652207891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/