Abstract
Evaluates and compares the impact of different iTV ad formats as they are deployed in the US market (Canoe).
Includes biometric measures.
- Title
- Comparing interactive TV ad formats
- Authors/Creators
- S. Bellman (Author/Creator)T. McGuire (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #36
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005544841907891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/