Abstract
This study explores the potential benefits of introducing interactivity in ads on online media players. Specifically, four interactive ad formats are compared to linear versions of the same ads. Includes biometric measures.
- Title
- Comparing interactive ad formats for online video
- Authors/Creators
- S. Bellman (Author/Creator)A. Rask (Author/Creator)J.A. Robinson (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #32
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005544748107891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/