Abstract
A study of how Interactive TV models work when there is more than one person in the room with particular focus on interactive ad impact for both interactors and bystanders. Includes comparison with single viewing.
- Title
- Effects of coviewing on iTV ads
- Authors/Creators
- S. Bellman (Author/Creator)A. Schweda (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #2
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005542661807891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/