Abstract
Explores the utility of extending program content (e.g. trivia banners, etc.)across ad breaks, using interactive banners, so as to reduce ad avoidance. Includes eye gaze and biometric measures.
- Title
- Interactive program loyalty
- Authors/Creators
- S. Dix (Author/Creator)S. Bellman (Author/Creator)H. Haddad (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #14
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005542748307891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/