Abstract
This study reverses the classic relationship between TV and the Internet, exploring the utility of using online behavioral data (i.e. clicks) to drive addressability on television set-top-boxes.
- Title
- Internet synchronized television advertising
- Authors/Creators
- S. Bellman (Author/Creator)L. Qui (Author/Creator)J. O'Farrell (Author/Creator)J. Murphy (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #26
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005544183607891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/