Abstract
A study designed to isolate the effects of pushing the button on a remote control to see if potential superior effects result from putting viewers into a more active state of viewing. Includes biometric and eye gaze measures.
- Title
- "Mere Interaction" effects
- Authors/Creators
- S. Bellman (Author/Creator)A. Schweda (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #3
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005542770207891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/