Abstract
Tests differences in response rates associated with multiple exposures to interactive call-to-actions. How many interactive exposures does it take to elicit a response? Includes biometric measures.
- Title
- Minimum effective frequency for iTV ads
- Authors/Creators
- S. Bellman (Author/Creator)A. Schweda (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #21
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005542275907891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/