Pre-roll and bookends advertising

A. Hynd; H. Haddad; A. Schweda; D. Varan

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Pre-roll and bookends advertising

A. Hynd, H. Haddad, A. Schweda and D. Varan

Beyond: 30 Study #13, Murdoch University. Audience Research Labs

2006

Abstract

Explores both pre-roll and pre-post-roll (bookends) ad models associated with video-on-demand television content. Also explores potential ‘gratuity’ effects associated with receiving ad supported program content for free. Includes biometric measures

Details

Title: Pre-roll and bookends advertising
Authors/Creators: A. Hynd (Author/Creator)
H. Haddad (Author/Creator)
A. Schweda (Author/Creator)
D. Varan (Author/Creator)
Series: Beyond: 30 Study #13
Publisher: Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
Identifiers: 991005541189407891
Murdoch Affiliation: Audience Research Labs
Language: English
Resource Type: Report
Publisher URL: http://www.beyond30.org/

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