Report
Promoting persuasion in protected areas: A guide for managers who want to use strategic communication to influence visitor behaviour. Technical report
Cooperative Research Centre for Sustainable Tourism
2009
Abstract
The purpose of Promoting Persuasion in Protected Areas is to help protected area managers (PAMs) make better decisions and to achieve greater success in their use of communication to influence visitor behaviour.
Details
- Title
- Promoting persuasion in protected areas: A guide for managers who want to use strategic communication to influence visitor behaviour. Technical report
- Authors/Creators
- S. Ham (Author/Creator)T. Brown (Author/Creator)J. Curtis (Author/Creator)B. Weiler (Author/Creator)M. Hughes (Author/Creator)M. Poll (Author/Creator)
- Publisher
- Cooperative Research Centre for Sustainable Tourism; Gold Coast, Qld, Australia
- Identifiers
- 991005541679307891
- Copyright
- © Cooperative Research Centre for Sustainable Tourism 2009
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Report
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